$2,250 one-time fee
Strategic Focus: Identifying “leaks” in the current digital footprint that could devalue the company during a sale.
Business Valuation Benefit: This foundational tier provides a clear, objective view of your current marketing efforts, highlighting gaps in strategy, messaging, and performance that could be limiting growth. Through a focused digital marketing strategy and comprehensive web review, it uncovers missed opportunities to improve visibility, strengthen positioning, and increase conversion effectiveness. With no long-term contract required, it’s a low-risk way to gain expert insight and direction. The result is a sharper, more aligned marketing approach that drives better lead generation, supports stronger sales outcomes, and begins building the underlying value of your business for future growth or sale.
Total Investment: This package investment is $2,250 one-time fee, which includes:
*Website updates, development, and implementation are not included.
$1,580 per month
Strategic Focus: Building a repeatable lead generation system that doesn’t rely on the owner’s personal network.
Business Valuation Benefit: This entry-level package offers an affordable way to add structure and guidance to your marketing efforts while setting the stage for long-term business value. With expert campaign management, a clear digital strategy, targeted paid search, and conversion-focused landing pages, it provides measurable results without added complexity. A thorough web review ensures your foundation is optimized, and ongoing reporting offers visibility into performance. The result is a disciplined, results-driven marketing system that improves consistency, supports growth, and helps position your business for a stronger, more valuable exit.
Total Investment: This package investment is $1,580 per month with a 12-month contract.
TOTAL ANNUAL INVESTMENT $18,960
*Website updates, development, and implementation are not included.
** Pay-Per-Click requires a minimum $1,500 monthly click budget, payable to Google. Bing/Yahoo can be added with an additional investment. All campaigns are initially structured around a focused set of core services/products to ensure performance and scalability. Expanded campaigns can be added during future growth phases.
$2,280 monthly
Strategic Focus: Diversifying lead sources and building a proprietary database.
Business Valuation Benefit: This mid-tier offering is tailored for businesses aiming to strengthen their foundation and steadily increase business value before a future sale. By integrating strategic planning, paid search, LinkedIn outreach, and targeted email campaigns, it consistently generates leads while enhancing overall marketing efficiency. Dedicated landing pages and a thorough web review improve conversion rates, and ongoing reporting offers clear insights into what’s effective and where to refine. The result is a more predictable, well-structured marketing system that boosts profitability and positions your business as a more attractive, lower-risk opportunity for potential buyers.
Total Investment: This package investment is $2,280 monthly with a 12-month contract.
TOTAL ANNUAL INVESTMENT $27,360
*Website updates, development, and implementation are not included.
** Client to provide email list and sending platform. Optionally, client can use X-Factor’s Constant Contact for a nominal fee.
*** Pay-Per-Click requires a minimum $1,500 monthly click budget, payable to Google. Bing/Yahoo can be added with an additional investment. All campaigns are initially structured around a focused set of core services/products to ensure performance and scalability. Expanded campaigns can be added during future growth phases.
****An additional budget of $900 a month, payable to LinkedIn, is recommended for promoted posts.
$3,590 monthly
Strategic Focus: Modernizing the brand’s primary digital asset and dominating social presence.
Business Valuation Benefit: This is our highest-growth offering, designed for businesses ready to accelerate revenue and maximize enterprise value. With total campaign management, a fully integrated digital strategy, paid search, social, LinkedIn, and email campaigns, every channel works together to drive consistent, high-quality leads. Custom landing pages and a search-optimized website are built to convert, while ongoing reporting delivers clear insight into performance and ROI. The result is a powerful, scalable marketing engine that fuels rapid growth, strengthens profitability, and positions your business as a premium, highly attractive acquisition opportunity.
Financial Note: This package investment is $3,590 monthly.
TOTAL ANNUAL INVESTMENT $43,080
*Website updates, development, and implementation are not included.
** Website design within package is nine pages. Fees can be adjusted for larger or smaller WordPress sites. Domains, web hosting and security certificates (SSL) is the client’s responsibility.
***Client to provide email list and sending platform. Optionally, client can use X-Factor’s Constant Contact for a nominal fee.
**** Pay-Per-Click requires a minimum $1,500 monthly click budget, payable to Google. Bing/Yahoo can be added with an additional investment. All campaigns are initially structured around a focused set of core services/products to ensure performance and scalability. Expanded campaigns can be added during future growth phases.
*****An additional $900 per month, payable to LinkedIn, is recommended for promoted posts.