Turn Every Marketing Dollar into Long-Term Company Value

Most business owners don’t struggle because they lack marketing; they struggle because their strategic focus and tactics don’t create long-term value. Clicks, leads, and campaigns may come and go, but what really matters is building an asset that can be scaled or sold. The difference between “doing marketing” and “building equity” is where many businesses fall short.X-Factor Marketing bridges that gap.Our four-tiered approach shifts businesses from focusing on short-term results to building long-term enterprise value. We start by establishing consistent visibility and leads, then improve conversion rates and profitability. Next, we develop scalable systems that reduce owner dependence, and finally, we synchronize marketing efforts with overall valuation, positioning the business as a high-value, sellable asset.

Monthly Investment Tiers

🚀

1. Great Start

$2,250
(One-Time)
  • Strategy & Web Review
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🥉

2. Bronze

$1,580
Monthly
  • Lead Generation (Paid Search)
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📈

3. Silver

$2,280
Monthly
  • Multi-Channel Growth (LinkedIn/Email)
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$ Pricing includes strategy, execution, and ongoing optimization.

What’s Included

1

Great Start: The “Due Diligence” Review and Plan

$2,250 one-time fee

Strategic Focus: Identifying “leaks” in the current digital footprint that could devalue the company during a sale.

Business Valuation Benefit: This foundational tier provides a clear, objective view of your current marketing efforts, highlighting gaps in strategy, messaging, and performance that could be limiting growth. Through a focused digital marketing strategy and comprehensive web review, it uncovers missed opportunities to improve visibility, strengthen positioning, and increase conversion effectiveness. With no long-term contract required, it’s a low-risk way to gain expert insight and direction. The result is a sharper, more aligned marketing approach that drives better lead generation, supports stronger sales outcomes, and begins building the underlying value of your business for future growth or sale.

Total Investment: This package investment is $2,250 one-time fee, which includes:

Deliverables

  • Digital Marketing Strategy
  • Web Review and Expert Insights for Improvement *
  • NO CONTRACT REQUIRED

*Website updates, development, and implementation are not included.

2

Bronze: The “Predictable Revenue” Engine

$1,580 per month

Strategic Focus: Building a repeatable lead generation system that doesn’t rely on the owner’s personal network.

Business Valuation Benefit: This entry-level package offers an affordable way to add structure and guidance to your marketing efforts while setting the stage for long-term business value. With expert campaign management, a clear digital strategy, targeted paid search, and conversion-focused landing pages, it provides measurable results without added complexity. A thorough web review ensures your foundation is optimized, and ongoing reporting offers visibility into performance. The result is a disciplined, results-driven marketing system that improves consistency, supports growth, and helps position your business for a stronger, more valuable exit.

Total Investment: This package investment is $1,580 per month with a 12-month contract.

One time:

  • 12-Month Digital Marketing Strategy
  • Web Review and Expert Insights for Improvement *
  • Three Landing Pages Designed and Launched on Your Website
  • Google Ads Account Setup

Ongoing:

  • Google Ads Starter Pay Per Click Campaign Setup and Management (focused on 1-2 core services/products, additional campaigns and product lines quoted separately) **
  • Complimentary Reporting ($2,400 value)

TOTAL ANNUAL INVESTMENT $18,960

*Website updates, development, and implementation are not included.

** Pay-Per-Click requires a minimum $1,500 monthly click budget, payable to Google. Bing/Yahoo can be added with an additional investment. All campaigns are initially structured around a focused set of core services/products to ensure performance and scalability. Expanded campaigns can be added during future growth phases.

3

Silver: The “Market Authority” Suite

$2,280 monthly

Strategic Focus: Diversifying lead sources and building a proprietary database.

Business Valuation Benefit: This mid-tier offering is tailored for businesses aiming to strengthen their foundation and steadily increase business value before a future sale. By integrating strategic planning, paid search, LinkedIn outreach, and targeted email campaigns, it consistently generates leads while enhancing overall marketing efficiency. Dedicated landing pages and a thorough web review improve conversion rates, and ongoing reporting offers clear insights into what’s effective and where to refine. The result is a more predictable, well-structured marketing system that boosts profitability and positions your business as a more attractive, lower-risk opportunity for potential buyers.

Total Investment: This package investment is $2,280 monthly with a 12-month contract.

One time:

  • 12-Month Digital Marketing Strategy
  • Web Review and Expert Insights for Improvement *
  • Email Campaign with Three Unique Emails Designed**
  • Three Landing Pages Designed and Launched on Your Website
  • Google Ads Account Setup

Ongoing:

  • Google Ads Starter Pay Per Click Campaign Setup and Management (focused on 1-2 core services/products, additional campaigns and product lines quoted separately) ***
  • LinkedIn Campaign Setup/Targeting, Content, and Scheduling****
  • Complimentary Reporting ($2,400 value)

TOTAL ANNUAL INVESTMENT $27,360

*Website updates, development, and implementation are not included.

** Client to provide email list and sending platform. Optionally, client can use X-Factor’s Constant Contact for a nominal fee.

*** Pay-Per-Click requires a minimum $1,500 monthly click budget, payable to Google. Bing/Yahoo can be added with an additional investment. All campaigns are initially structured around a focused set of core services/products to ensure performance and scalability. Expanded campaigns can be added during future growth phases.

****An additional budget of $900 a month, payable to LinkedIn, is recommended for promoted posts.

4

Gold: The “Turn-Key Enterprise” Solution

$3,590 monthly

Strategic Focus: Modernizing the brand’s primary digital asset and dominating social presence.

Business Valuation Benefit: This is our highest-growth offering, designed for businesses ready to accelerate revenue and maximize enterprise value. With total campaign management, a fully integrated digital strategy, paid search, social, LinkedIn, and email campaigns, every channel works together to drive consistent, high-quality leads. Custom landing pages and a search-optimized website are built to convert, while ongoing reporting delivers clear insight into performance and ROI. The result is a powerful, scalable marketing engine that fuels rapid growth, strengthens profitability, and positions your business as a premium, highly attractive acquisition opportunity.

Financial Note: This package investment is $3,590 monthly.

One time:

  • 12-Month Digital Marketing Strategy
  • Web Review and Expert Insights for Improvement *
  • Search Optimized, New Website **
  • YouTube Channel Review and Suggestions for Improvement
  • Email Campaign with Three Unique Emails Designed***
  • Three Landing Pages Designed and Launched on Your Website
  • Google Ads Account Setup

Ongoing:

  • Google Ads Starter Pay Per Click Campaign Setup and Management (focused on 1-2 core services/products, additional campaigns and product lines quoted separately) ****
  • LinkedIn Campaign Setup/Targeting, Content, and Scheduling*****
  • Social Media Campaign (Facebook, Instagram content creation, scheduling, and posting, boosting posts additional)
  • Complimentary Reporting ($2,400 value)

TOTAL ANNUAL INVESTMENT $43,080

*Website updates, development, and implementation are not included.

** Website design within package is nine pages. Fees can be adjusted for larger or smaller WordPress sites. Domains, web hosting and security certificates (SSL) is the client’s responsibility.

***Client to provide email list and sending platform. Optionally, client can use X-Factor’s Constant Contact for a nominal fee.

**** Pay-Per-Click requires a minimum $1,500 monthly click budget, payable to Google. Bing/Yahoo can be added with an additional investment. All campaigns are initially structured around a focused set of core services/products to ensure performance and scalability. Expanded campaigns can be added during future growth phases.

*****An additional $900 per month, payable to LinkedIn, is recommended for promoted posts.

Create your ideal growth plan with X-Factor Marketing. Choose from our four tiers above, or customize a strategy to maximize your business value and prepare for a more profitable exit. Talk to a marketing expert to learn more.

Ready to maximize your business value?

Fill out the form below and our team will be in touch to discuss how we can help you achieve a profitable exit.


905 Hwy 321 NW, Ste 226 | Hickory, NC 28601 | 828.322.2690

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